DIGITAL BREAKFASTS

Digital Breakfast represents a series of short, monthly events where professionals are invited to participate, network and keep up-to-date with the latest developments in digital marketing.

Digital Breakfast takes place in the morning, for a half of day, and consists in a series of theme- based workshops held by maximum 2 – 3 speakers, which will debate with the audience and share the knowledge and experience around the chosen topic from digital marketing.

Digital Breakfast has been created like a space for professionals where they could experiment digital in a safe way, where they could get support and mentoring from digital experts, and where they could turn to when they need help breaking down institutional barriers.

Our second Digital Breakfast will take place on 14th of September, at Selari Conference Room, Hotel Cismigiu, Bucharest. The theme of the workshop is: ‘Build more online traffic’.

It’s not always the best products that succeed, but rather, reasonably good ones that everyone knows about, and everyone can easily find when they need them. The same is true of websites. Within our second Digital Breakfast we will discuss how to build online traffic – how to acquire the right visitors to your site or other forms of online presence in order to achieve the right marketing outcomes for you.

From the speakers you will get a view on the different digital communications channels including search engine marketing (SEO and PPC), online partnerships (link building, affiliate marketing and online sponsorships), interactive advertising and opt-in email marketing. We will discuss further in more details about two important tactics to build your online traffic: search engine marketing (SEO and PPC) and affiliate marketing. You will find out about new developments and best practices in SEO and affiliate marketing.

We will show you that to succeed with your online communications also means gaining different forms of visibility on partner sites which themselves are successful in traffic building.

Agenda

8:45 – Registration and breakfast

9:15 – 9:45 – Introduction: Tactics for more online traffic building – Maria Borteanu, Head of Digital, Digital Experts Hub

9:50 – 10:50 – Search Engine Marketing (SEO and PPC)

What is Search Engine Marketing?
Is Search Engine Marketing a series of ongoing actions or just specific campaigns based?
New trends and best practices in SEO?
What are the main challenges and common miths in SEO?
How do we measure SEO and PPC efforts?

11:00 – 12:00– Affiliate Marketing

What is affiliate marketing?
Which are the benefits of affiliate marketing?
Are there any new developments and best practices in affiliate marketing?
How do we measure affiliate marketing efforts?

12:00 – 12:30 – Conlusions & Closing– Maria Borteanu, Head of Digital, Digital Experts Hub

Prices

Early bird 145 lei, until 7th of September 2017
Late 170 lei

Upon registration, the attendees will get the event’s workbook including the topics discussed during the event, for their personal reference.

Prices are VAT included
There are limited seats at this event.

Location: Selari Conference Room, Cismigiu Hotel, Bucharest

DIGITAL BREAKFASTS

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